THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: make progressively, conserve aggressively, buy a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing solely on long-lasting buildup, this generation is focusing on balance, well-b